2020 | Publicis Communication Lausanne
Design & Lips Giulia Toscanelli | Copywriting Rob Wetton
Brief
This year the SWA (Schweizer Werbe-Auftraggeberverband, i.e. Swiss Association of Advertisers) celebrates its 70th birthday. The Swiss communications B2B magazine Persoenlich dedicated a special edition in March to this occasion. L’Oréal is part of the board of the SWA.
The CMO of L’Oréal Switzerland wishes to seize the occasion to wish the SWA a happy birthday in an A4 print ad in Persoenlich. At the same time, since cross brand activation is underutilised within L’Oréal, he wishes to show the variety of (product) brands under the L’Oréal umbrella, and the Swiss heritage of L’Oréal.
Objectives/Key Messages
- L’Oréal wishes the SWA a happy 70th birthday
- Show variety of L’Oréal brands and the Swiss presence/heritage
Concept
Lipstick writing. Wishing our partner happy 70th in an endearing way with a nod to beauty.
magazine
